Campaign work
Advertising, social, email and content that run to a plan.
- Google & Meta ads
- Social media
- Content
Marketing made simple
Run your marketing like a product.
We start by understanding your business, your goals and how you operate. Then we support you with campaign work, experience design and development, and digital marketing optimisation.
The method
Marketing isn't a campaign. It's a product to optimise.
A campaign ends. A product gets better. We treat your website, app, emails, advertising, social media and content as a system. We work with you to create a strategy and plan, a release cycle and use measurement to tell us what to do next.
Test
Start with the smallest useful change.
A new landing page, a shorter form, a different first email. Small enough to launch quickly and measure clearly.
Learn
Read the real signal.
Tracking goes in before launch, not after. We read the numbers, not opinions about the numbers.
Iterate
Keep what worked. Cut the rest.
Every cycle ends with a decision. Most tests don't win. The ones that do, we build on.
Automate
Let a system run it.
When a step works every time, it stops being a job for a person and becomes a job for the system.
How we work with you
Your business first. Then the marketing.
We don't start with a package. We start with how your business makes money, what you want to achieve and how your team works day to day. The plan comes from that.
Step 1 · Understand
Your business, goals and operations.
Who your customers are, how they find you, how you deliver, and where time and money leak out.
Step 2 · Plan
A strategy, a plan and a release cycle.
What to change first, how we'll measure it, and a regular rhythm for reviewing results together.
Step 3 · Support
Experience design & development
Apps and websites customers enjoy using and can buy from.
- iOS & Android apps
- Websites
- Landing pages
- Checkout
Digital marketing optimisation
Find the leaks, fix them, and automate what works.
- SEO & AI search
- Conversion
- GA4 & tracking
- Automation
Work
Two apps. Three websites. Real problems solved.
Each one started with a problem for the people who use it and a problem for the owner. Here's what we built for both. Both apps are live on the App Store.
The Simple Health Method app
A nutritionist-led meal planning app for busy mums who want to lose weight without restrictive diets.
- For users
- Busy mums have no time to plan meals and no easy way to know what fits their body. Generic diet advice doesn't work for them, and can do harm after pregnancy.
- What we built
- Onboarding that ends with personal daily calorie and macro targets
- A 7-day meal plan built from a nutritionist's recipe library
- A weekly shopping list that adds up every ingredient
- Daily meal tracking, favourites and habit tracking
- For the owner
- One nutritionist's expertise turned into a product that serves members at any hour. Memberships and access run automatically through in-app purchases.
- Built with
- Expo (React Native) and TypeScript, EAS Build and Update, a TypeScript API server, PostgreSQL, Airtable, RevenueCat
Recipe pipeline
Any recipe, live in the app, in under 5 minutes.
Adding a recipe used to mean typing it in, looking up every ingredient and calculating the nutrition by hand. Now the nutritionist sends a photo or a link, and the recipe is ready for members to use in less than five minutes.
Each ingredient is matched to official food composition data. If an ingredient can't be matched with confidence, the recipe stops at a review step until a person approves it, so the macros members see are always checked.
- Photo or link inFrom a cookbook page, a screenshot or a web pageInput
- AI reads the recipeTitle, servings, ingredients, method and tipsVision AI
- Ingredients matchedAustralian Food Composition Database, then USDANutrition data
- Review gateAny uncertain ingredient waits for a person to approve itHuman check
- Macros calculatedCalories, protein, fat, carbs and fibre per serveEngine
- Live for membersIn meal plans, search and shopping lists< 5 min
Architecture
Built once. Ready for iPhone and Android.
The key decision was to build the app with Expo (React Native) in TypeScript. One codebase serves both platforms, so going to Android is a build and a store listing, not a second app. Most changes reach members without a store release.
One codebase, two platforms
Each screen is written once and becomes a real native screen on iPhone and Android. A fix or a feature lands on both.
No second app to maintain
Cloud builds
Expo's build service (EAS) makes the App Store and Google Play files. Nobody maintains separate Xcode and Android Studio projects by hand.
Less build overhead
Updates over the air
Changes to screens and logic go straight to members' phones with EAS Update. There is no new build and no wait for store review.
Fixes live in minutes
Thin app, logic on the server
The meal plan engine, recipe data and pricing rules run on the API server, which shares one TypeScript codebase with the app. A server change reaches every member on both platforms at once.
No app release needed
The trade-off: a change to the native layer, such as a new native library or a change to the app configuration, still needs a new store build and review. We track this so those changes are planned, and everything else ships without one.
The Simple Health Method website
The front door for a nutrition coaching business: guides, a 12-week program, 1-on-1 coaching and a podcast.
- For users
- Busy mums read on their phone, often late at night and one-handed. Pages had to be clear, quick to load and easy to buy from.
- What we built
- A redesigned homepage, coaching hub and program pages
- Sales and checkout pages for each guide and the 12-week program
- A free-guide hub that captures email leads
- For the owner
- GA4 and Meta events matched end to end on every product, so each funnel can be read from first visit to purchase. Claims on the site were checked, and any that couldn't be backed up came off.
Koala Countdown
A calm visual timer for toddlers and young kids, with a website and social content to launch it.
Android version in development.
- For users
- Toddlers can't read a clock, so "five more minutes" means nothing. Time-outs, screen time and bedtime turn into battles.
- What we built
- A countdown a pre-reader can see: a disc that empties, then a character that celebrates
- 21 characters, three modes including guided calm breathing, and a parent gate
- Works offline, no ads, no accounts, no data collected
- The launch website, support and privacy pages, and animated social clips
- For the owner
- A one-time purchase with nothing to host: no servers to run and no user data to protect. The 3D characters and celebration videos came from an AI asset pipeline, so a new character takes hours, not a design budget.
- Built with
- Swift / SwiftUI, Kotlin / Jetpack Compose, static site on Netlify
Black Lotus
A brand website for a five-bedroom rainforest retreat in the Sunshine Coast Hinterland. Rated 5.0 from 37 reviews and in the top 5% of Airbnb homes.
- For users
- Families and groups want to see the house, the rooms and the area before they commit to a big shared trip.
- What we built
- A design-led site with galleries and a local guide
- Landing pages for large groups, families with kids and hinterland seekers
- A search content cluster and fixes so pages get indexed
- For the owner
- A brand that exists outside the Airbnb listing. Guests find the house in search, and the site is ready for direct bookings.
How we go fast
Purpose-built AI systems for every stage of the work.
We don't add a chatbot to your marketing. We design AI systems and processes for each job, from analysis to automation, and a person checks every output before it goes live.
Analyse
Scans of competitors, reviews and search results that take hours, not weeks.
Example: a competitor ad and content report, refreshed on a schedule.
Develop
AI-assisted engineering with written specs, code review and tests, so apps and sites launch sooner.
Example: two native apps built and launched by a small team.
Implement
Asset pipelines that make images, video and copy in your brand, in batches.
Example: 3D characters and celebration clips for Koala Countdown.
Measure
Tracking designed before launch, and reports that say what changed and why.
Example: matched GA4 and Meta events across every checkout.
Automate
Workflows that run by themselves once they prove they work.
Example: a new recipe from photo to app in under 5 minutes.
A person signs off.AI does the volume. We make the decisions and check the work.
Your data stays yours.We build on your accounts and give you the keys. Nothing is locked inside our tools.
Plain language.You'll know what each system does, what it costs and what it returned.
Questions
Common questions.
What does The Simple Marketing Method do?
We treat your marketing as a product to optimise. First we learn your business, your goals and how you operate. Then we support you with campaign work, experience design and development (apps and websites), and digital marketing optimisation.
Do you build mobile apps?
Yes. We designed, built and launched The Simple Health Method and Koala Countdown, which are both live on the Apple App Store. We handle the spec, design, development, store listing and launch marketing.
How do you use AI?
We design AI systems and processes for specific jobs: analysis, development, implementation, measurement and automation. For example, our recipe pipeline puts a new recipe into The Simple Health Method app, with checked nutrition data, in less than five minutes. A person checks every output before it goes live.
Who do you work with?
Small and medium businesses and founders in Australia, from health and wellness to hospitality and consumer apps. We are based in Brisbane.
How do I start?
Send a short message through the form below or email brendan@thesimplemarketingmethod.com.au. Tell us about your business and the problem you want to solve.
Contact
Tell us what you want to build.
An app idea, a website that isn't pulling its weight, or marketing that takes too much of your time. Send a few lines and we'll reply with what we'd look at first.
Prefer email? brendan@thesimplemarketingmethod.com.au
Based in Brisbane, working with businesses across Australia.