# The Simple Marketing Method

> A Brisbane-based digital marketing and development business for small and medium businesses in Australia. Tagline: "Marketing made simple." We treat marketing as a product to optimise, not a campaign. We start by understanding a client's business, goals and operations, then support them with campaign work, experience design and development (apps and websites), and digital marketing optimisation.

Founder: Brendan Hodgkinson (background in performance marketing, CRM, eCommerce and analytics; former General Manager, Customer Experience and Insights, The Lottery Corporation).
Contact: brendan@thesimplemarketingmethod.com.au
Website: https://thesimplemarketingmethod.com.au/

## How we work
- Understand: the client's business, goals, customers and operations.
- Plan: a strategy, a plan and a release cycle, with measurement agreed before launch.
- Support: campaign work (Google and Meta ads, social media, email, content); experience design and development (iOS and Android apps, websites, landing pages, checkout); digital marketing optimisation (SEO and AI search, conversion, GA4 and tracking, automation).
- The cycle: Test, Learn, Iterate, Automate.

## AI systems
We design purpose-built AI systems and processes for analysis, development, implementation, measurement and automation. A person checks every output before it goes live.

## Work
- [The Simple Health Method app (iOS)](https://apps.apple.com/au/app/id6777957485): nutritionist-led meal planning app for busy mums. Personal calorie and macro targets, 7-day meal plans, recipe library, weekly shopping list, habit tracking. Subscription through in-app purchase. Built with React Native (Expo), TypeScript, PostgreSQL, Airtable and RevenueCat.
- App architecture for The Simple Health Method: one Expo (React Native) TypeScript codebase for iPhone and Android; EAS Build makes the store builds in the cloud; EAS Update sends most app changes over the air without a new build or store review; the meal plan engine, recipe data and pricing rules run on a TypeScript API server that shares a monorepo with the app, so server changes reach members on both platforms at once. Native-layer changes still need a store build.
- Recipe pipeline for The Simple Health Method: a recipe photo or link goes live in the app in under 5 minutes. AI reads the recipe, ingredients are matched to the Australian Food Composition Database and USDA data, uncertain ingredients stop at a human review gate, and macros per serve are calculated.
- [The Simple Health Method website](https://thesimplehealthmethod.com): redesigned homepage, program and checkout pages, lead capture, and matched GA4 and Meta purchase tracking.
- [Koala Countdown (iOS)](https://apps.apple.com/au/app/id6791598774): calm visual countdown timer for toddlers and young kids, with 21 animated characters, guided calm breathing mode and a parent gate. Offline, no ads, no data collection. Launch website [koalacountdown.com](https://koalacountdown.com) and social content (Instagram @koalacountdown). Android version in development.
- [Black Lotus](https://blacklotushouse.com): brand website, landing pages and search content for a five-bedroom rainforest retreat in the Sunshine Coast Hinterland (rated 5.0 from 37 reviews, top 5% of Airbnb homes).